by Inspired Marketing | Apr 11, 2017 | Blog
If you search online for “Is the customer always right?”, results show millions of people who think the concept is unobtainable and outdated. The phrase was created by the owner of a London store in 1909 to encompass above-and-beyond customer service. If the concept...
by Inspired Marketing | Apr 6, 2017 | Blog
This week Pepsi launched an ad conceived from the Socially Conscious Ad Playbook, taking on a politically charged topic in a commercial featuring reality star Kendall Jenner. Many brands have recently aligned their advertising using current events or political...
by Inspired Marketing | Mar 30, 2017 | Blog
Media giant Google is facing a very public advertising boycott from top brands around the world, including Walmart, Pepsi, Verizon, and Starbucks to name a few. These high profile brands (and several more) recently pulled their ads from Google, which owns media giant...
by Inspired Marketing | Mar 23, 2017 | Blog
Socially conscious marketing is not a new concept, but it has grown with the rise of Millennial’s immense buying power. Their purchasing habits are influencing and fueling ’cause marketing’, forcing business to evaluate how they market to a group of...
by Inspired Marketing | Mar 16, 2017 | Blog
Streaming content has dramatically changed the way people consume entertainment, and many advertisers are still slow to adapt to the rapidly changing platforms. Disruptive models like YouTube and Netflix are perfect examples of how consuming content has changed. The...
by Inspired Marketing | Feb 28, 2017 | Blog
It’s been a month since the Super Bowl and its political-themed ads made headlines and caused social media buzz. The Oscars ceremony this past Sunday – a completely different type of event – also featured several brands with politically charged ads for the...
