Bad Customer Service Can Kill Your Brand

Bad Customer Service Can Kill Your Brand

If you search online for “Is the customer always right?”, results show millions of people who think the concept is unobtainable and outdated. The phrase was created by the owner of a London store in 1909 to encompass above-and-beyond customer service.  If the concept...
New Rules for Advertising in the Streaming Age

New Rules for Advertising in the Streaming Age

Streaming content has dramatically changed the way people consume entertainment, and many advertisers are still slow to adapt to the rapidly changing platforms. Disruptive models like YouTube and Netflix are perfect examples of how consuming content has changed. The...