Turning the Hands of Time: A look at Disruption

Turning the Hands of Time: A look at Disruption

No one ever said the hands of time could only go backward. Sure, we have to know where we came from to figure out where we’re going, but shouldn’t we also be pushing the envelope; coming up with the next great idea?  Instead of wondering “what happened” wouldn’t it be...
What is that Guerrilla doing here?

What is that Guerrilla doing here?

Inspired Marketing has been recommending to clients for years to consider using Guerrilla Marketing strategies as part of their marketing mix.   What is Guerrilla Marketing? According to Google (guer·ril·la mar·ket·ing) is a noun meaning, “innovative,...
Why Inclusion Marketing Matters

Why Inclusion Marketing Matters

We talk a lot about ‘inclusion marketing’ in our blogs and social media, and the reason is simple: no matter your race, religion, orientation or gender, EVERYONE is a consumer! We all have to shop for food clothes, cars, insurance, etc., and we all want to feel good...
The Power of Emotional Marketing

The Power of Emotional Marketing

by Jill Monson-Bishop, CIO, Chief Inspiration Officer I’ve been in the marketing industry for over 20 years. I’ve learned about every type of marketing strategy — and tried most of them. And yet I still fall for (I mean, am impressed by) great, gut level...
What You Can Learn From the Fyre Festival Fiasco

What You Can Learn From the Fyre Festival Fiasco

The Fyre Festival was promoted as once-in-a-lifetime musical experience on a private, Bahamian island with gourmet food and luxurious, modern accommodations. It was promoted on social media using GenX ‘influencers’ like model Kendall Jenner. And it became...
Employment Recruiting – How to Stand Out From the Rest

Employment Recruiting – How to Stand Out From the Rest

Recruiting new talent for your business can seem a bit overwhelming, with so many more options than the old fashioned Sunday paper ‘Help Wanted’ ads. With newspaper readership on the decline and advertising moving to digital formats, how can you stand out from the...