Inspired Marketing has been recommending to clients for years to consider using Guerrilla Marketing strategies as part of their marketing mix.


What is Guerrilla Marketing?

According to Google (guer·ril·la mar·ket·ing) is a noun meaning, “innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.”  We would concur; asking you to think what could you do to increase current customer tickets or attract new customers to your brand through Guerrilla Marketing.

Who thought up this crazy idea and named it after Guerrilla Warfare?

Jay Conrad Levinson is given the credit as the first to use the term Guerrilla Marketing.  But who the heck is Jay Conrad Levinson?  He’s actually the man (collaboratively) behind many ad campaigns that you are VERY familiar with including the Marlboro Man, the Pillsbury Doughboy, Allstate’s good hands, United’s friendly skies, the Sears Diehard battery, Morris the Cat, Tony the Tiger, and the Jolly Green Giant.  He went on to write like a zillion books on the subject in 62 languages.  His books have sold over 21 million copies, were named by Time as one of the top 25 best business books, and are required reading in MBA programs worldwide (including on the syllabus when our CIO, Jill Monson-Bishop, was an adjunct professor at Springfield College).  Of all the versions, our team’s personal favorite is, “The Best of Guerrilla Marketing: Guerrilla Marketing Remix.”

Inspired Marketing is proud to have executed many Guerrilla Marketing campaigns including:
Northeast IT’s “Scratch Ticket Card”
Square One’s “Tiny Tea”
– Inspired Marketing’s “Lettuce Help”
– Adam Quenneville’s “Hammer Time”

Mayor Morse (left) and Mayor Sarno (right) join us for the Square One “Tiny Tea”.

Guerrilla Marketing isn’t new news… so why a blog now?

If you haven’t heard there is a battle going on to woo the PawSox to a new home; and Springfield and Worcester are pulling out all the stops.  Although Inspired Marketing is based in downtown Springfield and certainly would love to see the team land on our soil, in our mind Worcester has stepped up the game by implementing Guerrilla Marketing into their strategy.  It was a simple concept used, not one that hasn’t been done before for other reasons, but none the less today we tip our hat and congratulate Worcester on embracing Guerrilla Marketing.  Want to read about what they did?  Click here.

Adam Quenneville’s “Hammer Time”

If you’d like to know more about any of the local campaigns we discussed above feel free to reach out and we’ll give you the scoop.  And if you are ready for your own campaign we would LOVE to noodle around a unique concept for you – just give us a call at 413.303.0101 or email us.