Refresh, Rebrand, Rethink & Rise above the Rest

Refresh, Rebrand, Rethink & Rise above the Rest

The iconic large bright yellow M, the small talking lizard that tends to appear on our TV screen quite frequently, the cute freckled redhead in pig tails that smiles back at us as we drive-by: these are all brands that we recognize. And if McDonald’s, GEICO, and...
Turning the Hands of Time: A look at Disruption

Turning the Hands of Time: A look at Disruption

No one ever said the hands of time could only go backward. Sure, we have to know where we came from to figure out where we’re going, but shouldn’t we also be pushing the envelope; coming up with the next great idea?  Instead of wondering “what happened” wouldn’t it be...
What You Can Learn From the Fyre Festival Fiasco

What You Can Learn From the Fyre Festival Fiasco

The Fyre Festival was promoted as once-in-a-lifetime musical experience on a private, Bahamian island with gourmet food and luxurious, modern accommodations. It was promoted on social media using GenX ‘influencers’ like model Kendall Jenner. And it became...
New Rules for Advertising in the Streaming Age

New Rules for Advertising in the Streaming Age

Streaming content has dramatically changed the way people consume entertainment, and many advertisers are still slow to adapt to the rapidly changing platforms. Disruptive models like YouTube and Netflix are perfect examples of how consuming content has changed. The...
How Facebook’s Change Impacts Businesses

How Facebook’s Change Impacts Businesses

If the stream of posts on your Facebook page seem different lately, it’s because they tweaked their algorithm (again).  This change means posts from your family and friends appear more often than posts from businesses. If you interact with a brand’s page regularly,...