The Biggest Mistake in Facebook Advertising

The Biggest Mistake in Facebook Advertising

While most businesses know they must have a Facebook presence, some are still stuck in a traditional advertising mindset when it comes to publishing content. Business spend lots of energy to push ad after ad, only to be discouraged by their results. What is their...
New Rules for Advertising in the Streaming Age

New Rules for Advertising in the Streaming Age

Streaming content has dramatically changed the way people consume entertainment, and many advertisers are still slow to adapt to the rapidly changing platforms. Disruptive models like YouTube and Netflix are perfect examples of how consuming content has changed. The...
How Facebook’s Change Impacts Businesses

How Facebook’s Change Impacts Businesses

If the stream of posts on your Facebook page seem different lately, it’s because they tweaked their algorithm (again).  This change means posts from your family and friends appear more often than posts from businesses. If you interact with a brand’s page regularly,...