The Super Bowl Means a Big Win for Big Brands

The Super Bowl Means a Big Win for Big Brands

Last night, 111.3 million people gathered together to watch New England against Philly in the fifty-second Super Bowl Sunday. As most of you donned your New England gear and cheered on the boys in red, white and blue – a few of us were there for the commercials. I,...
Bad Customer Service Can Kill Your Brand

Bad Customer Service Can Kill Your Brand

If you search online for “Is the customer always right?”, results show millions of people who think the concept is unobtainable and outdated. The phrase was created by the owner of a London store in 1909 to encompass above-and-beyond customer service.  If the concept...