Refresh, Rebrand, Rethink & Rise above the Rest

Refresh, Rebrand, Rethink & Rise above the Rest

The iconic large bright yellow M, the small talking lizard that tends to appear on our TV screen quite frequently, the cute freckled redhead in pig tails that smiles back at us as we drive-by: these are all brands that we recognize. And if McDonald’s, GEICO, and...
Turning the Hands of Time: A look at Disruption

Turning the Hands of Time: A look at Disruption

No one ever said the hands of time could only go backward. Sure, we have to know where we came from to figure out where we’re going, but shouldn’t we also be pushing the envelope; coming up with the next great idea?  Instead of wondering “what happened” wouldn’t it be...
Bad Customer Service Can Kill Your Brand

Bad Customer Service Can Kill Your Brand

If you search online for “Is the customer always right?”, results show millions of people who think the concept is unobtainable and outdated. The phrase was created by the owner of a London store in 1909 to encompass above-and-beyond customer service.  If the concept...