New Rules for Advertising in the Streaming Age

New Rules for Advertising in the Streaming Age

Streaming content has dramatically changed the way people consume entertainment, and many advertisers are still slow to adapt to the rapidly changing platforms. Disruptive models like YouTube and Netflix are perfect examples of how consuming content has changed. The...
The Pros & Cons of Politically Influenced Ads

The Pros & Cons of Politically Influenced Ads

This year, the Super Bowl was buzzworthy not just for the amazing come-from-behind-win. The talk between plays was about the many politically influenced ads. Much more than in year’s past, brands made their ads into political statements. One of the most talked about...
How Facebook’s Change Impacts Businesses

How Facebook’s Change Impacts Businesses

If the stream of posts on your Facebook page seem different lately, it’s because they tweaked their algorithm (again).  This change means posts from your family and friends appear more often than posts from businesses. If you interact with a brand’s page regularly,...