The Super Bowl Means a Big Win for Big Brands

The Super Bowl Means a Big Win for Big Brands

Last night, 111.3 million people gathered together to watch New England against Philly in the fifty-second Super Bowl Sunday. As most of you donned your New England gear and cheered on the boys in red, white and blue – a few of us were there for the commercials. I,...
New Rules for Advertising in the Streaming Age

New Rules for Advertising in the Streaming Age

Streaming content has dramatically changed the way people consume entertainment, and many advertisers are still slow to adapt to the rapidly changing platforms. Disruptive models like YouTube and Netflix are perfect examples of how consuming content has changed. The...
The Pros & Cons of Politically Influenced Ads

The Pros & Cons of Politically Influenced Ads

This year, the Super Bowl was buzzworthy not just for the amazing come-from-behind-win. The talk between plays was about the many politically influenced ads. Much more than in year’s past, brands made their ads into political statements. One of the most talked about...