If the stream of posts on your Facebook page seem different lately, it’s because they tweaked their algorithm (again). This change means posts from your family and friends appear more often than posts from businesses. If you interact with a brand’s page regularly, you will still see their posts, just not as often.
The idea behind the change was to reconnect to Facebook’s founding principle: connecting people. Seeing posts from family and friends means seeing fewer posts from brands or publishers.
This is great if you just want to see pictures of your friend’s kids plus the latest news headlines, but not so great if you’re a business owner whose brand relies on Facebook (or was built on it.)
Timing and Relevancy
This means businesses will have to take more care in posting content. You can do this by paying attention to trending topics and creating related content for your brand. Additionally, research when your target demographic is likely to be using Facebook, and time your posts for those peak usage times.
Try Facebook Advertising
Facebook’s paid ads are cost effective and can help you get more strategic about placement in feeds of the people you really want to target. Again, content is key: if you bring people to your page but there’s nothing for them to interact with or learn about, there’s nothing to ‘hook’ that potential customer. Think about content that is ‘shareable’ – videos, how to’s, great offers, etc.
You don’t have to go it alone.
Social media marketing is an ever evolving marketing channel. The key to success is staying on top of the trends and generating engaging, original, quality content for users.
If it feels like social media marketing has become too overwhelming for your business to manage, or you aren’t getting the results you would like, contact us. Our team stays up to date on the latest in the social media world and we know the tips and tricks to drive results.