Digital and Traditional Advertising
What We Do
- Social Media Management
- Display Ads
- Email Marketing
- Search Engine Optimization
- Media Buying
- Content Marketing
- Marketing Plans
When it Comes to Digital and Traditional Advertising, We’re Experts!
Whatever you need, Inspired can do it.
Having the knowledge of your target markets and a great message to share with them, in our experience, is only effective if you have a plan on where to tell your story. A winning strategy execution is ultimately layered with various media and promotional tactics. We will define and provide marketing and budget options.
- Traditional Broadcast Media – reach the critical masses through television and radio advertising featured on channels which reach your target.
- Outdoor – utilize the commute in and out of Springfield to generate brand awareness on a traditional or digital billboard.
- PPC Campaign (also known as pay-per-click, SEM, Search Engine Marketing, or Google AdWords) advertisers pay a fee each time one of their ads is clicked on as a way of building visits to website.
- Digital Display Advertising – unlike text-based ads, display advertising relies on imagery to communicate an advertising message. These are able to be directly targeted or used in a broader sense to gain brand awareness. There are several options available including remarketing, geo-fencing, conquesting, and more.
- Sponsored Content – attract your target market with relevant, useful, and shareable content generated by you and featured as “informational” verses “advertising”.
- Social Media Paid Advertising – purchased on applicable social media platforms in key zip codes with demographic parameters; with specific key behavioral indicators. A strong hashtag should also be used to consolidate social media contributions.
- Guerilla Marketing – a marketing strategy in which lower- cost, unconventional means are used to draw attention to an idea, product, or service.
- Pre-Roll or In-Story Video – online video commercial which appears prior to an online video (such as YouTube) or video which is served within content/article pages where readers are most engaged.
- Email Marketing – traditionally to your database; as well as through purchased targeted email lists. Targeted List Campaigns identify consumers by geography, demographic and psychographic profiles tied to emails, cookies, and Unique Device Identifiers (UDI’s). The individual is then re-targeted with desktop display, in-app mobile, and social display ad
Why should you choose Inspired Marketing to handle your media buying?
- We have purchased media for clients throughout New England.
- We have purchased media for some iconic brands including Smith & Wesson, Deep River Plastics (a S&W company), Northwestern Mutual, American International College, Adam Quenneville Roofing, Bob Pion Buick GMC, and the City of Springfield!
- We have a tremendous track record with media regarding our Accounts Payable
- We have OUTSTANDING relationships with management and account executives at media outlets in the region. References can be provided. This leads to great rates and added value opportunities.
For your Digital and Traditional Advertising we…
- Provide media planning recommendations.
- Determine metrics for advertising.
- Provide media management, which includes: negotiating rates, development of creative, managing production; as we as execution, scheduling, and purchasing of advertising.
- Media auditing.
We do all that and so much more. Check out Our Work!
WE’RE SITTING PRETTY & LOOK FORWARD TO HEARING FROM YOU.
20 Maple Street, 4th Floor,
Springfield, MA 01103