The Pros & Cons of Politically Influenced Ads

The Pros & Cons of Politically Influenced Ads

This year, the Super Bowl was buzzworthy not just for the amazing come-from-behind-win. The talk between plays was about the many politically influenced ads. Much more than in year’s past, brands made their ads into political statements. One of the most talked about...
Emotional Targeted Advertising Using The Warm Fuzzies

Emotional Targeted Advertising Using The Warm Fuzzies

Emotional targeting is built on the concept that customers don’t purchase products, they purchase experiences. Let’s be honest: customers don’t really want to hear about how awesome your product is or how much better it is than your competitors.  They want to...
Why Your Business Needs a Customer Retention Program

Why Your Business Needs a Customer Retention Program

Businesses traditionally spend a lot of money and effort to attract new customers, but spend far less on customer retention. Why? According to a survey related to current small business marketing and retention, less than half of small businesses have a customer...
How Facebook’s Change Impacts Businesses

How Facebook’s Change Impacts Businesses

If the stream of posts on your Facebook page seem different lately, it’s because they tweaked their algorithm (again).  This change means posts from your family and friends appear more often than posts from businesses. If you interact with a brand’s page regularly,...
What Brand Admiration and Loyalty Means to Your Business

What Brand Admiration and Loyalty Means to Your Business

What makes a brand ‘admirable’? What is it about them that people admire; the brands people go out of their way to do business with, the ones they continue to purchase and recommend to others? The simple truth is: it’s not just one thing. You can have a...
Why Your Business Needs Strong Directional Signs

Why Your Business Needs Strong Directional Signs

Have you ever been looking for something – a store, a business, an event – and not being able to find it, cursed the lack of signage? Recently while doing some errands, I saw a lawn sign advertising an event at a local church. Wanting to attend, I drove to...