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Why Inclusion Marketing Matters

We talk a lot about ‘inclusion marketing’ in our blogs and social media, and the reason is simple: no matter your race, religion, orientation or gender, EVERYONE is a consumer! We all have to shop for food clothes, cars, insurance, etc., and we...

The Power of Emotional Marketing

by Jill Monson-Bishop, CIO, Chief Inspiration Officer I’ve been in the marketing industry for over 20 years. I’ve learned about every type of marketing strategy -- and tried most of them. And yet I still fall for (I mean, am impressed by) great, gut level marketing. I...

What You Can Learn From the Fyre Festival Fiasco

The Fyre Festival was promoted as once-in-a-lifetime musical experience on a private, Bahamian island with gourmet food and luxurious, modern accommodations. It was promoted on social media using GenX 'influencers' like model Kendall Jenner. And it became a cautionary...

Employment Recruiting – How to Stand Out From the Rest

Recruiting new talent for your business can seem a bit overwhelming, with so many more options than the old fashioned Sunday paper ‘Help Wanted’ ads. With newspaper readership on the decline and advertising moving to digital formats, how can you stand out from the...

The Biggest Mistake in Facebook Advertising

While most businesses know they must have a Facebook presence, some are still stuck in a traditional advertising mindset when it comes to publishing content. Business spend lots of energy to push ad after ad, only to be discouraged by their results. What is their...

Square One Wants to Pay Your Staff (yes, really!)

Consider how you could help someone make a better life for themselves and their children, while they help grow your business. That's the goal behind this great new program from Square One. Square One is an amazing organization which most people know locally for child...

Now Hiring: Assistant to the President

Assistant to the President The President's Assistant will be responsible for the maintenance of the President’s daily routine in both professional and private circles. We desire a pro-active individual that will be able to respond quickly and positively to all manner...

Bad Customer Service Can Kill Your Brand

If you search online for “Is the customer always right?”, results show millions of people who think the concept is unobtainable and outdated. The phrase was created by the owner of a London store in 1909 to encompass above-and-beyond customer service.  If the concept...

How Your ‘Socially Conscious’ Ad Strategy Can Backfire

This week Pepsi launched an ad conceived from the Socially Conscious Ad Playbook, taking on a politically charged topic in a commercial featuring reality star Kendall Jenner. Many brands have recently aligned their advertising using current events or political...

The Benefits of Being a Socially Conscious Business

Socially conscious marketing is not a new concept, but it has grown with the rise of Millennial’s immense buying power. Their purchasing habits are influencing and fueling 'cause marketing', forcing business to evaluate how they market to a group of consumers who care...

New Rules for Advertising in the Streaming Age

Streaming content has dramatically changed the way people consume entertainment, and many advertisers are still slow to adapt to the rapidly changing platforms. Disruptive models like YouTube and Netflix are perfect examples of how consuming content has changed. The...

Politically Influenced Ads Roundup – Oscar Edition

It’s been a month since the Super Bowl and its political-themed ads made headlines and caused social media buzz. The Oscars ceremony this past Sunday – a completely different type of event – also featured several brands with politically charged ads for the...

The Pros & Cons of Politically Influenced Ads

This year, the Super Bowl was buzzworthy not just for the amazing come-from-behind-win. The talk between plays was about the many politically influenced ads. Much more than in year’s past, brands made their ads into political statements. One of the most talked about...

Emotional Targeted Advertising Using The Warm Fuzzies

Emotional targeting is built on the concept that customers don’t purchase products, they purchase experiences. Let's be honest: customers don’t really want to hear about how awesome your product is or how much better it is than your competitors.  They want to hear how...

Why Your Business Needs a Customer Retention Program

Businesses traditionally spend a lot of money and effort to attract new customers, but spend far less on customer retention. Why? According to a survey related to current small business marketing and retention, less than half of small businesses have a customer...

How Facebook’s Change Impacts Businesses

If the stream of posts on your Facebook page seem different lately, it’s because they tweaked their algorithm (again).  This change means posts from your family and friends appear more often than posts from businesses. If you interact with a brand’s page regularly,...

What Brand Admiration and Loyalty Means to Your Business

What makes a brand 'admirable'? What is it about them that people admire; the brands people go out of their way to do business with, the ones they continue to purchase and recommend to others? The simple truth is: it’s not just one thing. You can have a Madison Avenue...