Refresh, Rebrand, Rethink & Rise above the Rest

Refresh, Rebrand, Rethink & Rise above the Rest

The iconic large bright yellow M, the small talking lizard that tends to appear on our TV screen quite frequently, the cute freckled redhead in pig tails that smiles back at us as we drive-by: these are all brands that we recognize. And if McDonald’s, GEICO, and...
Turning the Hands of Time: A look at Disruption

Turning the Hands of Time: A look at Disruption

No one ever said the hands of time could only go backward. Sure, we have to know where we came from to figure out where we’re going, but shouldn’t we also be pushing the envelope; coming up with the next great idea?  Instead of wondering “what happened” wouldn’t it be...
What is that Guerrilla doing here?

What is that Guerrilla doing here?

Inspired Marketing has been recommending to clients for years to consider using Guerrilla Marketing strategies as part of their marketing mix.   What is Guerrilla Marketing? According to Google (guer·ril·la mar·ket·ing) is a noun meaning, “innovative,...
Why Inclusion Marketing Matters

Why Inclusion Marketing Matters

We talk a lot about ‘inclusion marketing’ in our blogs and social media, and the reason is simple: no matter your race, religion, orientation or gender, EVERYONE is a consumer! We all have to shop for food clothes, cars, insurance, etc., and we all want to feel good...
The Power of Emotional Marketing

The Power of Emotional Marketing

by Jill Monson-Bishop, CIO, Chief Inspiration Officer I’ve been in the marketing industry for over 20 years. I’ve learned about every type of marketing strategy — and tried most of them. And yet I still fall for (I mean, am impressed by) great, gut level...