The Power of Emotional Marketing

The Power of Emotional Marketing

by Jill Monson-Bishop, CIO, Chief Inspiration Officer I’ve been in the marketing industry for over 20 years. I’ve learned about every type of marketing strategy — and tried most of them. And yet I still fall for (I mean, am impressed by) great, gut level...
What You Can Learn From the Fyre Festival Fiasco

What You Can Learn From the Fyre Festival Fiasco

The Fyre Festival was promoted as once-in-a-lifetime musical experience on a private, Bahamian island with gourmet food and luxurious, modern accommodations. It was promoted on social media using GenX ‘influencers’ like model Kendall Jenner. And it became...